![]() Tony Robbins uses the AIDA formula to generate leads on his home page with his AIDA lead generation quiz. The takeaway: Use the AIDA formula to write short 500-word emails and sales pages that capture attention and inspire action. You don’t need a long sales page to sell a lot of product, but it’s critical that you have every element I covered above if you want your sales page to convert people. It will help you write like you’re writing to a friend (then copy it across to your website). Golden Nugget: Don’t write your sales page in Google Docs, Word, or your email editor. ![]() Here’s an example of a very well copywritten headline that matches AppSumo’s brand voice and audience (if you don’t understand the DJ Snake and Lil Jon song reference, you likely aren’t AppSumo’s ideal customer anyway):
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